Professional Photography
These product and lifestyle images were created for Maevn Uniforms and used across e‑commerce, digital marketing, and brand assets. I sourced and selected the props, styled each scene, and photographed the products myself—focusing on clean composition, lighting control, and visual storytelling to support product clarity and brand identity.
Accessories
Product Photography
Accessories
Product Photography
Accessories
Product Photography
Apparel
Product Photography
Apparel
Product Photography
Apparel
Product Photography
Accessories
Product Photography
Accessories
Product Photography
Accessories
Product Photography
Personal Creative Exploration
Outside of work, I explore food and lifestyle photography to sharpen my eye for lighting, texture, and composition. These personal studies influence my approach to product styling and brand storytelling.
Brownies
Food Photography
Daisy at the
Japanese Garden
Lifestyle Photography
Ramen Noodles
Food Photography
Tarrant County College Building
Architectural Photography
Professional Illustrations
These illustrations were created for employers and clients across industries including home building, embroidery manufacturing, municipal marketing, and small business branding. My work includes technical product renderings, software avatars, conceptual trade show displays, commissioned artwork, and marketing illustrations. Each piece reflects my focus on clarity, accuracy, and visual storytelling to support brand, marketing, and product needs.
Embroidery Machine (Mini)
Digital Illustration
POP Display Rack
Digital Illustration
Software Avatar (Mediazoic)
Digital Illustration
Embroidery Machine (Ovation)
Digital Illustration
Desk
Freehand Illustration
Library
Digital Illustration
Embroidery Machine (Cantare)
Digital Illustration
Tree
Digital Illustration
Software Avatar (Great Notions)
Digtial Illustration
Personal Creative Exploration
Outside of professional work, I explore freehand drawing to strengthen my foundational skills in form, shading, anatomy, and composition. These personal studies, from classroom still lifes to portrait sketches, help me stay connected to traditional techniques that influence my digital illustration and creative direction.
Ball on Chair
Freehand Illustration
Male Portrait
Freehand Illustration
Female Fashion Portrait
Freehand Illustration
Professional Print Design
My print work spans large‑format signage, multi‑page brochures, retail collateral, and production‑ready marketing materials. Each piece is built with a strong understanding of layout hierarchy, brand consistency, and press‑ready precision—balancing creative direction with the technical requirements of professional print production.
17 Up
Event Display Banner
Mobile App
Event Display Banner
Bowling Museum
Event Display Banner
Cliburn Piano Competition
Event Display Banner
Fort Worth ISD
Event Display Banner
Fort Worth Perspective
Event Display Banner
Hobbit Movie
Event Display Banner
Mapping Intangible Art
Event Display Banner
Fort Worth Jazz
Event Display Banner
Fort Worth
Local History Month
Event Display Banner
Watercolor Artists
Event Display Banner
Wordslingers Authors
Event Display Banner
World War I
Event Display Banner
Youth Center Films
Event Display Banner
Cigar Smoker
Program & Reply Card
Girls Inc.
Strategic Plan
Every Child Ready to Read
Brochure
Fort Worth Library Database
Brochure
Business Marketing Source
Brochure
Fort Worth Public Library
Strategic Plan
Brochure
Bob Schieffer:
Remembering John F. Kennedy
Brochure
Parkland Hospital
Printing Services
Brochure
Great Notions
Pocket Folder
2022 Maevn Catalog
Catalog
2021 Maevn Catalog
Catalog
Fort Worth Library App
Bookmark
National Library Week
Bookmark
Fort Worth Library App
Bookmark
Fort Worth Library App
Bookmark
Celebratory Brunch
Bookmark
Texas Literary Hall of Fame
Bookmark
Fort Worth Library Story Time
Bookmark
Park Row Medical & Dental
Magazine Ad
Book Page Book Review
Magazine Ad
Community Circle Conference
Magazine Ad
Women in Jazz
Magazine Ad
Fort Worth Library Hotspot
Packaging
Great Notions Software
Packaging
Click Stitch Software
Packaging
Netemb.com
Trade Show Booth Display
Renaissance Machines
Trade Show Booth Display
Click 2 Stitch Software
Trade Show Booth Display
See What's In It For You
Trade Show Booth Display
3rd Thursday Jazz
Trade Show Booth Display
Window Cling
Outdoor / Large Format Design
Fort Worth Library Truck Wrap
Outdoor / Large Format Design
Fort Worth Library Truck Wrap
Outdoor / Large Format Design
Fort Worth Library Truck Wrap
Outdoor / Large Format Design
Fort Worth Library Truck Wrap
Outdoor / Large Format Design
Fort Worth Library Truck Wrap
Outdoor / Large Format Design
7 FT Book
Outdoor / Large Format Design
Bus Benches
Outdoor / Large Format Design
Bus Wrap
Outdoor / Large Format Design
Window Cling
Outdoor / Large Format Design
Professional Digital Design
My digital design work spans brand‑driven logo development, high‑performing email and online advertising, social media campaigns, motion graphics, and presentation design. I focus on creating visually cohesive assets that strengthen brand identity, drive engagement, and communicate clearly across fast‑moving digital environments. Each piece is built with an understanding of platform behavior, audience expectations, and the strategic role design plays in modern marketing.
Custom Digital Development
Logo
Dickens of a Holiday
Logo
Families Reading Together
Logo
EON Sport Apparel
Email Marketing Ad
ReadyGO Accessories
Email Marketing Ad
Blossom Apparel
Email Marketing Ad
Bestee Apparel
Email Marketing Ad
Pink Apparel & Accessories
Email Marketing Ad
Coolmax Apparel Technology
Email Marketing Ad
ReadyGO Accessories
Email Marketing Ad
New Colors Apparel
Email Marketing Ad
Matrix Impulse Apparel
Email Marketing Ad
Blaze Apparel
Email Marketing Ad
ExhibitTrader.com
Email Marketing Ad
ExhibitTrader.com
Email Marketing Ad
Designs in Machine Embroidery
Email Marketing Ad
College Shower
Email Marketing Ad
Design Contest
Email Marketing Ad
Min Pin Rescue
Email Marketing Ad
Universal Digitizing
Email Marketing Ad
Summer Camp
Email Marketing Ad
Author Joanne Fluke
Digital Ad
3rd Thursday Jazz
Digital Ad
Author Kathy Reichs
Digital Ad
eSkills Library and Job Center
Digital Ad
Families Reading Together
Digital Ad
Digital Services
Digital Ad
Free to Return
Digital Ad
The Jazz Preservation Project
Digital Ad
Summer Reading Program
Digital Ad
Summer Reading Program
Digital Ad
Summer Reading Program
Digital Ad
Summer Reading Program
Digital Ad
Summer Reading Program
Digital Ad
Summer Reading Program
Digital Ad
Professional UX/UI Design
I led UX strategy and delivery for Citi’s global credit card and account experiences, managing a 35+ person design team and completing more than 1,500 UX projects across 30+ international brands. My work covered full customer journeys — from acquisition and application flows to payments, statements, and mobile app modules. I ran team cadences, 1:1s, and standups, coached designers, and stepped in hands‑on when needed to keep work moving. We consistently delivered ahead of schedule, including completing a major multi‑brand initiative two weeks early. I also partnered closely with developers and QA, joining testing cycles and communicating directly with stakeholders to ensure every release met quality and brand standards. These screens represent a small sample of the desktop and mobile experiences I led from kickoff through launch.
Home Depot
Welcome Page
UX/UI Design
Home Depot
Payments Page
UX/UI Design
Home Depot
Statements Page
UX/UI Design
Home Depot
Paperless Enrollment Page
UX/UI Design
Home Depot
Registration Verification Page
UX/UI Design
Home Depot
Sign On Page
Wireframe Build
UX/UI Design
Home Depot
Welcome Page
Wireframe Build
UX/UI Design
Home Depot
Make A Payment
Wireframe Build
UX/UI Design
Home Depot
Payments Page
Wireframe Build
UX/UI Design
Home Depot
Color & Typography
Brand Guidelines
UX/UI Design
Macy's
Welcome Page
Wireframe Build
UX/UI Design
Macy's
Make A Payment Page
Wireframe Build
UX/UI Design
Macy's
Payments Page
Wireframe Build
UX/UI Design
Macy's
Registration Verification Page
Wireframe Build
UX/UI Design
Macy's
Sign On Page
Wireframe Build
UX/UI Design
Macy's
Color & Typography
Brand Guidelines
UX/UI Design
Wayfair
Welcome Page
Wireframe Build
UX/UI Design
Wayfair
Make a Payment Page
Wireframe Build
UX/UI Design
Wayfair
Payments Page
Wireframe Build
UX/UI Design
Wayfair
Registration Verification Page
Wireframe Build
UX/UI Design
Wayfair
Sign On Page
Wireframe Build
UX/UI Design
Wayfair
Color Brand Guidelines
UX/UI Design
Wayfair
Typography
Brand Guidelines
UX/UI Design
ReadyGO Accessories
Social Media
ReadyGO Accessories
Social Media
EON Sport Bundle
Social Media
Kids Print Apparel
Social Media
Mother's Day
Social Media
ReadyGO Accessories
Social Media
Pie Print Apparel
Social Media
Veteran's Day
Social Media
ReadyGO Accessories
Social Media
Blue Collection
Social Media
ReadyGO Accessory
Clutch Stuffed
Social Media
ReadyGO Accessory
Backpack
Social Media
ReadyGO Accessory
Backpack Stuffed
Social Media
Professional Writing
As Creative Director at Meavn Uniforms, I was frequently entrusted with leading company‑wide communications, crafting partner and customer announcements that required clarity, diplomacy, and a strong brand voice. These email campaigns represent high‑visibility messaging pieces that earned meaningful recognition for their tone, structure, and impact, while strengthening relationships and reinforcing the company’s brand credibility.
Holiday Message
to Partners and Customers
Customer Communications
Hurricane Ida Message
to Partners and Customers
Customer Communications
Thank You Message
to Partners and Customers
Customer Communications
Professional Case Studies
I lead cross-functional teams to deliver creative solutions that drive measurable business impact. Below is a curated selection of case studies showcasing my leadership, strategy, and creative direction. These initiatives reflect my ability to guide complex projects from concept to execution, align stakeholders around a shared vision, and deliver outcomes that strengthen both brand and business performance.
Citi – Global UX Transformation Across 30+ Brands
Role: UX Creative Director overseeing enterprise‑wide UX modernization, global design governance, and large‑scale migration initiatives across Citi’s multi‑brand digital experience architecture.
Scope: Enterprise UX modernization spanning 1,500+ assets, global workflow optimization, cross‑functional team leadership, accessibility compliance, and multi‑brand design governance.
Focus: User‑centered design, operational efficiency, scalable UX systems, and improved customer journeys across Citi’s digital landscape.
Challenge
I was also tasked with migrating thousands of UX projects into Citi’s new platform while using the transition to streamline workflows, strengthen the UX framework, and improve overall customer and user experiences. Citi needed to modernize thousands of digital experiences across 30+ brands while reducing operational inefficiencies, improving customer journeys, and maintaining strict compliance. Legacy interfaces, inconsistent UX patterns, and fragmented workflows slowed delivery and created friction in high‑stakes financial interactions.
Approach
A scalable UX operating model unified teams, accelerated delivery, and improved usability across Citi’s global platforms.
- Enterprise Migration Leadership: Directed 1,500+ UX migrations, ensuring accuracy, compliance, and alignment with Citi’s enterprise design system.
- User-Flow Optimization: Audited and refined complex financial workflows to remove friction and improve clarity across web and mobile.
- Operational Efficiency: Implemented lean UX processes and resource planning that reduced production time and improved delivery consistency.
- Global Team Orchestration: Led a cross‑disciplinary team of 35+ designers, associate creative directors, producers, copywriters, developers, strategists, and stakeholders across multiple time zones, driving shared standards and governance.
- Compliance & Accessibility: Ensured all UX deliverables met regulatory, accessibility, and brand‑governance requirements.
Impact
Citi’s digital ecosystem became faster, more consistent, and more user‑friendly across all brands.
- 20% faster delivery through streamlined workflows and global coordination.
- 30% increase in user engagement driven by improved user flows and usability.
- 20% cost reduction through operational efficiencies and resource optimization.
- 1,500+ UX migrations delivered with consistent quality and compliance.
Key Takeaway
Enterprise‑level UX transformation requires systems thinking, governance, and global alignment. By unifying 30+ brands under a shared UX framework, Citi strengthened its digital identity, improved customer experience, and accelerated delivery.
Maevn Uniforms – 35% Sales Increase Through Product‑First Creative
Role: Creative Director leading product‑driven brand storytelling, multi‑channel marketing, and high‑impact creative across print, digital, retail, and trade show environments.
Scope: Creative support across product launches, seasonal campaigns, social and email marketing, photo shoots, retail store marketing, and trade show presentations.
Focus: Integrated product marketing, digital content creation, multi‑channel campaign design, and brand activation across retail and trade show environments.
Challenge
Maevn needed stronger, more consistent product storytelling across fast‑moving digital, retail, and event channels. Limited assets, rapid product cycles, and growing trade show presence required a unified creative strategy that could scale across social, email, retail partners, and in‑person events.
Approach
A product‑first creative framework aligned teams, strengthened brand consistency, and accelerated content production.
- Cross-Team Alignment: Collaborated with 15+ cross‑functional team members across design, technical art, social media, web, operations, product, marketing, and sales — coordinating efforts across U.S. and international teams to maintain consistent, on‑brand communication.
- Unified Creative System: Built a design framework that standardized typography, color, layout, and product‑feature storytelling across all channels.
- Multi‑Channel Execution: Produced campaigns, social content, email marketing, retail signage, and trade show presentations rooted in product benefits and lifestyle.
- Asset Development: Directed photo shoots and vendor production to supply high‑quality visuals for digital, print, and retail environments.
Impact
Maevn’s brand presence became more cohesive, compelling, and revenue‑driving across every touchpoint.
- 35% increase in sales through unified product‑first campaigns.
- 25% growth in social engagement driven by elevated content.
- 50% increase in email open rates through targeted messaging.
- 30% reduction in production costs through workflow and vendor optimization.
Key Takeaway
A cohesive, product‑first creative strategy can transform a retail brand’s performance by aligning teams, elevating storytelling, and strengthening every customer touchpoint—from digital to retail to trade shows.
City of Fort Worth – Award-Winning Community Campaigns
Role: Senior Graphic Artist leading multi‑channel advertising, brand awareness campaigns, and creative development for citywide library programs and community initiatives.
Scope: Multi‑channel creative support across print, digital, outdoor, environmental graphics, event displays, and community announcements. Work included campaign design, large‑format advertising, exhibit displays, vehicle graphics, and promotional materials for citywide programs and special events.
Focus: Brand awareness, program promotion, community engagement, and cross‑channel advertising for the Fort Worth Public Library system.
Challenge
The Fort Worth Public Library needed to reach a diverse population of 900K+ residents with clear, engaging communication about programs, events, and services. Campaigns had to work across outdoor media, digital channels, in‑branch displays, and citywide events while maintaining accessibility and visual consistency.
Approach
A unified creative strategy elevated visibility, strengthened messaging, and improved community engagement across all channels.
- Cross‑Functional & Stakeholder Alignment: Collaborated with 20+ cross‑functional contributors including library leadership, city department heads, designers, technical staff, operations, and communications teams — navigating a multi‑stage approval process to ensure campaigns were accurate, compliant, and ready for citywide rollout.
- Clear, Accessible Messaging: Simplified complex program information into visuals and copy that were easy for all residents to understand.
- Cohesive Visual System: Standardized design across digital graphics, print materials, outdoor media, and environmental displays.
- High‑Visibility Creative: Designed billboards, bus shelters, truck wraps, event displays, and gallery exhibits that expanded the library’s presence citywide.
Impact
The library’s brand became more recognizable, accessible, and community‑focused across Fort Worth.
- 20% increase in community engagement across 17 branch locations.
- 40% reduction in production costs through smarter vendor and workflow management.
- 20% increase in media coverage through high‑visibility campaigns.
- Stronger brand recognition across digital, outdoor, and in‑branch environments.
Key Takeaway
Strategic, multi‑channel creative direction can significantly strengthen public awareness and community engagement, helping city services connect more effectively with diverse audiences.
Custom Digital Development – 20% Engagement Lift Through Full‑Funnel Strategy
Role: Senior Creative Director leading full‑funnel brand strategy, digital campaigns, and UX/UI enhancements to increase client engagement and strengthen multi‑channel communication.
Scope: Digital campaigns, brand development, UX/UI enhancements, social content, email marketing, web visuals, audience segmentation, and performance optimization.
Focus: Brand clarity, user engagement, multi‑channel communication, and measurable digital growth.
Challenge
Clients needed stronger digital presence, clearer brand messaging, and more effective multi‑channel campaigns to improve engagement and conversions. Many lacked cohesive branding and user‑friendly digital experiences that could support growth across social, email, and web platforms.
Approach
A unified creative and UX strategy elevated client performance across all digital channels.
- Full-Funnel Strategy: Developed creative plans aligned with audience insights, market positioning, and business goals.
- Brand Cohesion: Unified messaging and visual identity across social, email, and web to create a consistent customer experience.
- UX/UI Optimization: Improved layouts, user flows, and content structure to support higher engagement and clearer navigation.
- Multi‑Channel Execution: Produced digital ads, social content, email campaigns, and web visuals tailored to each audience segment.
- Performance Analysis: Used data and segmentation to refine targeting and improve campaign effectiveness.
Impact
Clients saw measurable improvements in engagement, conversions, and brand consistency.
- 20% increase in engagement through UX/UI enhancements and targeted creative.
- 10% increase in conversions through optimized user journeys.
- Stronger brand consistency across all digital channels.
- Reduced revisions and faster production through strategic frameworks.
Key Takeaway
Strategic creative direction paired with UX optimization can drive measurable digital growth, strengthen brand presence, and improve customer engagement across every channel.
Stuffed Pockets
Social Media
Maevn Trade Show
PowerPoint Presentation
